8. Disclosure of Revenue Sources and Data Collection
The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.
8.1. Sources of Revenue
The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.
What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.
Advertising, including sponsored content and banner ads
Grants, namely Google News Initiative.
Covid-19 subsidy
(Until 2019, we used to hold events)
Is the Media Outlet required to make financial disclosures?
NoWhat is the revenue of the Media Outlet?
What is the ratio of the categories of revenue sources (as in question no. 46)?
Advertising, including sponsored content: HK$194,862 = 4.72%
Grants: HK$105,000 = 2.54%
Covid-19 subsidy: HK$41,600 = 1.01%
Is there any reason for safety and security that you have given incomplete data in this section?
No8.2. Data collection disclosure
Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.
Does your Media Outlet process any personal information from online visitors on its own or with third parties?
YesWhat information is processed?
Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
What is the purpose for gathering that information?
To run and operate our Site: We may need information to display content on the Site correctly.
To improve customer service: Information provided helps us respond to customer service requests and support needs more efficiently.
To personalize user experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided.
To improve our Site: We may use feedback to improve our services.
To send periodic emails: We may use the email address, if supplied, to send information and updates. It may also be used to respond to their inquiries, questions, and/or other requests.