Media Outlet The Scoop Storytelling Initiative Date of first publication 27/02/2024 Date of Latest Change 28/06/2024
2. Editorial Mission
2.1. Editorial Mission Statement
The Media Outlet shall disclose its editorial mission statement which shall be consistent with the fundamental ethical principles of trustworthy journalism, and, as described in the Preamble, should incorporate principles of: ethical practice, good governance, self-regulation and Engagement with the public. A Media Outlet shall set out how it proposes to uphold these journalism principles through its Editorial Guidelines and processes which shall include arrangements in relation to internal accountability and of appropriate external accountability (see clauses 9 – 15). Best practice is to have these arrangements codified and made available publicly.
Does your Media Outlet have an editorial mission statement, or stated set of principles or editorial values?
YesProvide that statement here.
As the Scoop Storytelling Initiative, our editorial mission is guided by a set of core principles and values:
Integrity: We are committed to upholding the highest standards of honesty, accuracy, and transparency in our reporting. Our audience can trust that the information we provide is reliable and thoroughly vetted.
Inclusivity: We believe in the power of diverse voices and perspectives. Our storytelling efforts aim to reflect the rich tapestry of humanity, fostering inclusivity and equity within the media landscape.
Community Focus: We prioritize the needs and interests of our local community. By actively engaging with and contributing to our community's well-being, we strive to create meaningful connections and address pertinent issues.
Innovation: We embrace creativity and innovation in our storytelling approach. By staying at the forefront of new methods and technologies, we aim to captivate our audience with compelling and immersive content experiences.
Impact: We are dedicated to producing stories that have the potential to drive real-world change and positively impact society. Our work seeks to inspire action, raise awareness, and contribute to a more informed and empowered public.
Continuous Learning: We foster a culture of curiosity and continuous improvement within our team. By embracing learning and adaptation, we remain agile in responding to the evolving media landscape and delivering relevant, high-quality content.
These principles serve as our guiding light, shaping our editorial decisions and ensuring that we fulfill our mission to inform, inspire, and empower our audience through impactful storytelling.
Integrity: We are committed to upholding the highest standards of honesty, accuracy, and transparency in our reporting. Our audience can trust that the information we provide is reliable and thoroughly vetted.
Inclusivity: We believe in the power of diverse voices and perspectives. Our storytelling efforts aim to reflect the rich tapestry of humanity, fostering inclusivity and equity within the media landscape.
Community Focus: We prioritize the needs and interests of our local community. By actively engaging with and contributing to our community's well-being, we strive to create meaningful connections and address pertinent issues.
Innovation: We embrace creativity and innovation in our storytelling approach. By staying at the forefront of new methods and technologies, we aim to captivate our audience with compelling and immersive content experiences.
Impact: We are dedicated to producing stories that have the potential to drive real-world change and positively impact society. Our work seeks to inspire action, raise awareness, and contribute to a more informed and empowered public.
Continuous Learning: We foster a culture of curiosity and continuous improvement within our team. By embracing learning and adaptation, we remain agile in responding to the evolving media landscape and delivering relevant, high-quality content.
These principles serve as our guiding light, shaping our editorial decisions and ensuring that we fulfill our mission to inform, inspire, and empower our audience through impactful storytelling.