Media Outlet LA HORA Date of first publication 10/11/2024 Date of Latest Change 10/11/2024

8. Disclosure of Revenue Sources and Data Collection

The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.

8.1. Sources of Revenue

The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.

What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.

Publicidad comercial, anuncios judiciales, publicidad estatal, eventos.

Is the Media Outlet required to make financial disclosures?

Yes

Are those disclosures visible to the public?

Yes

What is the URL for those disclosures?

https://www.supercias.gob.ec/portalscvs/index.htm

What is the revenue of the Media Outlet?

Aproximadamente 600.000 anuales en todo el país.

What is the ratio of the categories of revenue sources (as in question no. 46)?

Publicidad comercial 40%
Anuncios judiciales 30%
Publicidad estatal 20%
Eventos 10%

Is there any reason for safety and security that you have given incomplete data in this section?

No

8.2. Data collection disclosure

Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.

Does your Media Outlet process any personal information from online visitors on its own or with third parties?

Yes

What information is processed?

Correo electrónico, Dirección IP

What is the purpose for gathering that information?

Construir base de datos de lectores para distribución de contenido informativo

By what methods is the information processed?

Bases de datos y clientes de newsletter, por ejemplo