Media Outlet Thai Examiner Date of first publication 05/01/2024 Date of Latest Change 20/11/2024

13. Professionalism for Affiliations

13.1. Sponsored Content Policies

Professional journalism principles shall have clear and distinct editorial practices in distinguishing advertising and sponsored content, commercial or commissioned, from editorial content independently produced by the Media Outlet.

Do your Editorial Guidelines have specific policies for distinguishing commercial or sponsored content?

Yes

If you want to publish additional information, please provide it here.

We refuse to publish any material hat may mislead or misinform our readers. Any sponsored content must be clearly labelled and differentiated from genuine news articles. That content also in itself must be objective and vetted as truthful. There is no compromise on this and we have tuned down large contracts on this basis.

13.2. Sponsored Content Indicators

In Media Outlets, sponsored content shall be clearly identified with the words content 'sponsored by’, ‘paid by’ or other explicit and easy to understand terms. Particular care should be taken in distinguishing so called ‘native’ content (where the item is sponsored but is published or broadcast next to ordinary editorial content) from its surrounding material.

Do you publish any sponsored content?

Yes

Do your Editorial Guidelines require all sponsored content to be clearly labelled or otherwise made clear?

Yes

If you want to publish additional information, please provide it here.

As above, we have a very strict and demanding policy. I think we have only published two or three sponsored pieces. The were labelled as sponsored and edited to ensure the content was truthful and helpful to our readers and mission. As I said, we regularly refuse offers to publish 'sponsored' material that would mislead or possibly misinform our readers.

Do your Editorial Guidelines require sponsored content to be labelled and made clearly distinguishable from your own content?

Yes

If you want to publish additional information, please provide it here.

As above.

13.3. Separation of News and Opinion

Editorial Guidelines shall ensure that there is a clear distinction between news content and opinion and between news content and other content provided by an external non-journalistic body by requiring labelling or an equivalent mechanism.

Do your Editorial Guidelines require a clear distinction to be made between news content and opinion content?

Yes

If you want to publish additional information, please provide it here.

At present, we don't have opinion prices. However, in some articles, we do inject a pointed flourish at the conclusion or the beginning where the subject matter is of particular importance. Where we do this, we also ensure that the balance and objectivity of the article is not lost. We simply heighten the focus on a particularly important matter.

Do your Editorial Guidelines require a clear distinction to be made between news content and commercial content?

Yes

If you want to publish additional information, please provide it here.

There is no overlap whatsoever.

Do you in editorial practice or in Editorial Guidelines require a clear distinction to be made between news content and content supplied by an external non-journalistic body?

Yes

If you want to publish additional information, please provide it here.

We always clearly highlight sources in our artciles and also provide a balance.
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