1. Basic Requirements on Media’s Identity
1.1. Legal Entity Name
The Media Outlet, as Conforming Entity, shall provide the name designating the Legal Entity or entities under which it is conducting business. In some cases, this will be the company or public entity (branch of government, parliament, legally authorised state institution, etc.) that has ultimate legal ownership of the Media Outlet. This usually is the body that would be held liable in a court case. It is the body that enters into transactions such as paying employees and suppliers or receiving funds from readers, viewers, customers, advertisers and other sources of funding.
What is the Legal Entity Name?
1.2. Contact Details and Identifiers
The contact details that shall be provided are the postal address and both a general telephone number and email address for the Legal Entity or entities designated in clause 1.1 “Legal Entity Name”, as well as existing identifiers. Clarification: This should be the contact details for the Legal Entity. Elsewhere in this document, means of contact for reader, viewer or listener enquiries, editorial input and other purposes are required.
What is the postal address for the Legal Entity?
1434 Copenhagen
Capitol Denmark
What is the general telephone number for the Legal Entity?
What is the email address for the Legal Entity?
Is the Legal Entity required to have a Tax ID, a Registration ID, a DUNS number and/or other identifiers?
YesWhat are these IDs for the Legal Entity?
Are there any other governmental or other identifiers that a certification body could use to verify the identity of the Legal Entity?
No1.3. Description of Media Outlet
The Conforming Entity shall list all brand names, titles, publication names, etc. under which its Content is published, broadcast, printed or otherwise disseminated to the public or customers. These will be known for this document and this process collectively as the Media Outlet. It is that Media Outlet that will conform with this Journalism Trust Initiative Standard. This is the Conforming Entity. These include all names used on website URLs and on social media accounts, etc.
What Brand Name(s), titles, publication names, etc. do you use to publish Content?
1.4. Distribution Channels and URLs
The Media Outlet shall list all URLs on which it publishes. If broadcast or audiovisual, the Media Outlet shall list all terrestrial frequencies, satellite, cable, streaming and other platforms on which it is distributed.
Does the Media Outlet publish on any URLs?
YesOn what URLs do you publish?
https://the-ai-report.com
Does the Media Outlet publish any content on any social media?
YesWhat are the social media URLs, handles, addresses or names that you use to publish?
LinkedIn: AI-Portalen: https://www.linkedin.com/company/ai-portalen/
Twitter: AI-Portalen: https://x.com/AiPortalen
Does the Media Outlet publish any content by broadcasting and/or streaming?
No1.5. Safety Concerns
The Media Outlet shall at all times keep the safety (including digital safety and cybersecurity) of staff, contributors and owners as a primary concern. If full transparency of contact details or other information might endanger individuals, the Media Outlet shall describe what it can about the legitimate reasons for a lack of disclosure or use of pseudonyms for that purpose. Safety concerns shall not be misused to refrain from disclosure.
Do the Media Outlet's Editorial Guidelines state that the safety of all journalists shall be treated as a primary concern?
YesIf you want to publish additional information, please provide it here.
1. Accurate and Responsible Communication of AI Topics
AI-Portalen must continue to make complex AI topics understandable for general audiences without specialized knowledge. Articles should explain both the opportunities and risks of AI, including ethical issues such as bias, security, and societal impacts. In all presentations of AI-related news, emphasis should be placed on fact-checking and scientific grounding to avoid misunderstandings.
2. Ethics and Transparency
AI-Portalen should support Denmark’s national AI strategy, which prioritizes an ethical and human-centered approach. Articles and analyses should always take into account the human consequences of AI development in sectors such as healthcare, education, and others. Sources should be treated with respect, and their rights must be upheld. This also includes ensuring that quotes and references follow proper citation practices.
3. Editorial Independence
AI-Portalen must maintain independence in its editorial work. There should be a clear separation between editorial content and any potential commercial interests, including advertising and sponsored content. It must also be ensured that the editorial team independently evaluates the relevance of news stories without influence from external stakeholders.
4. Innovative and Curious Journalism
AI-Portalen should continue to be curious and critical of the many facets of AI development. This involves continuously seeking new knowledge and taking a deep approach to complex topics such as AI’s influence on various sectors, including healthcare, transportation, and the economy.
5. User Involvement and Dialogue
AI-Portalen can create a forum for public dialogue, where users have the opportunity to ask questions and debate AI-related topics. This can be done through comments, discussion forums, or interactive webinars.
6. Employee Safety in Their Daily Work
AI-Portalen should prioritize the safety of its employees in all aspects of daily work, whether it involves editorial tasks, technological development, or administrative roles. This includes ensuring a workplace that complies with all relevant physical safety regulations, such as ergonomics in office work, proper use of equipment, and fire and emergency evacuation plans.
Attention should also be paid to employees’ mental health. AI and technology-based work can lead to stress or overload, especially in situations with tight deadlines or high demands on information processing. Therefore, AI-Portalen should promote a working environment that offers support, such as access to counseling, flexible working conditions, and a balance between work and private life.
Cybersecurity is another important factor. Employees should be trained in how to protect themselves and the company’s data against cyberattacks and security breaches, especially in connection with the use of AI systems and digital tools. Regular training and updated security protocols should be an integral part of the workplace’s safety culture.
Are there any reasons that the Media Outlet has for withholding information on any of the questions as part of this JTI Standard process?
No1.6. Location
The Media Outlet shall provide the physical address of the headquarters of the legal entity referred to above in 1.1 Legal Entity Name. Clarification: This is necessary in cases where the address listed in the Contact Details clause (1.2) does not specify a physical location, or where the location designated by the contact details referred to in 1.2 is not the same location as the headquarters. Clause 1.5, Safety Concerns, may be applied.
Is the physical address of the Legal Entity different from the postal address according to question no. 2?
NoDo you have a safety-related reason for not providing it?
No1.7. Founding Date
The founding date of the Legal Entity referred to in clause 1.1 “Legal Entity Name” shall be specified. If the Media Outlet designated in clause 1.3 “Media Outlet” has a different founding date, the history of former legal entities and their founding dates shall be listed.