Media Outlet Latvijas Radio Date of first publication 16/09/2024 Date of Latest Change 01/11/2024
13. Professionalism for Affiliations
13.1. Sponsored Content Policies
Professional journalism principles shall have clear and distinct editorial practices in distinguishing advertising and sponsored content, commercial or commissioned, from editorial content independently produced by the Media Outlet.
Do your Editorial Guidelines have specific policies for distinguishing commercial or sponsored content?
YesIf you want to publish additional information, please provide it here.
Law on Public Electronic Mass Media and Administration Thereof (Section 7, Part 2) determines that it's prohibited to place any kind of commercial notifications in the programmes and services, and also the online environment of public electronic mass media, except for:
- sponsorship credits in relation to transmission of international events of the European Broadcasting Union and events of major importance for the society of Latvia as well as cultural, sports, educational and social projects co-financed by public or private persons;
- notifications on the sources of financing for broadcasts, films and screen adaptations;
- advertising clips in cases where the requirement for the broadcasting of an advertising clip is an integral part of the licence contract without which it is impossible to acquire the right for the transmission of events;
- informative notifications on cultural events;
- notifications on the results of lotteries organised by the State stock company Latvijas Loto and lottery prize accruals;
- self-promotion of the relevant public electronic mass medium and self-promotion of the other public electronic mass medium.
Law on Public Electronic Mass Media and Administration Thereof (Section 7, Part 4 and 5) also determines that PSM shall ensure free broadcasting time for messages explaining the fundamental values of the Constitution, announcements (advertisements) of public importance and charity appeals.
In accordance with the Pre-election Campaign Law PSM shall ensure free broadcasting time for the pre-election campaign and also announcements (advertisements) on meetings with voters.
LR has specific Guidelines for Posting Notices and for Cooperation with Partners which set the procedure for broadcasting and distinguishing notifications and announcements mentioned above.
Beside, Electronic Mass Media Law (Section 35, Part 12) determines: when inserting audio and audiovisual commercial communications in the programmes of electronic mass media, they shall be separated from other parts of the programme at the beginning and the end by optical and acoustic means so that such communications can be immediately recognised and easily identified.
- sponsorship credits in relation to transmission of international events of the European Broadcasting Union and events of major importance for the society of Latvia as well as cultural, sports, educational and social projects co-financed by public or private persons;
- notifications on the sources of financing for broadcasts, films and screen adaptations;
- advertising clips in cases where the requirement for the broadcasting of an advertising clip is an integral part of the licence contract without which it is impossible to acquire the right for the transmission of events;
- informative notifications on cultural events;
- notifications on the results of lotteries organised by the State stock company Latvijas Loto and lottery prize accruals;
- self-promotion of the relevant public electronic mass medium and self-promotion of the other public electronic mass medium.
Law on Public Electronic Mass Media and Administration Thereof (Section 7, Part 4 and 5) also determines that PSM shall ensure free broadcasting time for messages explaining the fundamental values of the Constitution, announcements (advertisements) of public importance and charity appeals.
In accordance with the Pre-election Campaign Law PSM shall ensure free broadcasting time for the pre-election campaign and also announcements (advertisements) on meetings with voters.
LR has specific Guidelines for Posting Notices and for Cooperation with Partners which set the procedure for broadcasting and distinguishing notifications and announcements mentioned above.
Beside, Electronic Mass Media Law (Section 35, Part 12) determines: when inserting audio and audiovisual commercial communications in the programmes of electronic mass media, they shall be separated from other parts of the programme at the beginning and the end by optical and acoustic means so that such communications can be immediately recognised and easily identified.
13.2. Sponsored Content Indicators
In Media Outlets, sponsored content shall be clearly identified with the words content 'sponsored by’, ‘paid by’ or other explicit and easy to understand terms. Particular care should be taken in distinguishing so called ‘native’ content (where the item is sponsored but is published or broadcast next to ordinary editorial content) from its surrounding material.
Do you publish any sponsored content?
YesDo your Editorial Guidelines require all sponsored content to be clearly labelled or otherwise made clear?
YesIf you want to publish additional information, please provide it here.
See Guidelines for Posting Notices and for Cooperation with Partners.
https://latvijasradio.lsm.lv/lv/piedavajumi/vadlinijas-pazinojumu-izvietosanai-un-sadarbibai-ar-partneriem/
https://latvijasradio.lsm.lv/lv/piedavajumi/vadlinijas-pazinojumu-izvietosanai-un-sadarbibai-ar-partneriem/
Do your Editorial Guidelines require sponsored content to be labelled and made clearly distinguishable from your own content?
YesIf you want to publish additional information, please provide it here.
See Guidelines for Posting Notices and for Cooperation with Partners.
https://latvijasradio.lsm.lv/lv/piedavajumi/vadlinijas-pazinojumu-izvietosanai-un-sadarbibai-ar-partneriem/
https://latvijasradio.lsm.lv/lv/piedavajumi/vadlinijas-pazinojumu-izvietosanai-un-sadarbibai-ar-partneriem/
13.3. Separation of News and Opinion
Editorial Guidelines shall ensure that there is a clear distinction between news content and opinion and between news content and other content provided by an external non-journalistic body by requiring labelling or an equivalent mechanism.
Do your Editorial Guidelines require a clear distinction to be made between news content and opinion content?
YesIf you want to publish additional information, please provide it here.
See Editorial Guidelines of Latvian PSM, Chapter 1, Section 1.4. "Professional Principles of Public Service Media", Part "Separation of Facts from Opinions".
Do your Editorial Guidelines require a clear distinction to be made between news content and commercial content?
YesIf you want to publish additional information, please provide it here.
LR news programmes may not be supported/sponsored.
Do you in editorial practice or in Editorial Guidelines require a clear distinction to be made between news content and content supplied by an external non-journalistic body?
YesIf you want to publish additional information, please provide it here.
Editorial practice of LR is to make clear distinction between content made by LR and any content supplied by external producers or non-journalistic bodies. LR is required by law in certain (emergency, war) situations to broadcast announcements of competent institutions or the highest officials of the state or to provide free airtime to political parties in pre-election campaign. All this content is clearly separated and identified as supplied by particular body.