Media Outlet Ark Valley Voice Date of first publication 31/08/2023 Date of Latest Change 31/08/2023

8. Disclosure of Revenue Sources and Data Collection

The aim of disclosure is to be able to assess potential conflicts of interests. Media Outlets are encouraged to exceed the financial disclosure requirements mandated by their national laws in order to achieve this goal. In cases where the requirements cannot be met, a justification for non-compliance should be published.

8.1. Sources of Revenue

The Media Outlet shall disclose a list of its sources of revenue, ranked from largest to smallest. These may include subscriptions, advertising, major donors and donations, subsidies, fees, sales, memberships, sponsorships, events, etc. Organisations obliged to publish or make public their financial information shall provide a reference to the source where the data is accessible. The Media Outlet may disclose its revenue and/or the categories of its sources of revenue, including the respective ratios. A Media Outlet owned by the state or the government, or financed with public money, shall disclose the nature of its source(s) of revenue: license fees, government budget, partnerships, public subscriptions, grants, commercial advertising, or other. Where a media entity deems itself precluded from disclosure of information due to safety and security concerns as outlined in the Terms and Definitions section, these shall be explained.

What are the categories of sources of revenue for the Media Outlet, ranked from largest to smallest? These may include subscriptions, advertising, major donors, donations, subsidies, fees, sales, memberships, sponsorships, events, etc.

We accept gifts, grants, and sponsorships from individuals, organizations, and foundations. We may receive funds from standard government programs or grants offered to nonprofits or similar businesses.
We receive a small amount of "earned income" from local advertising, mostly from fellow non-profits promoting their activities and events.

Is the Media Outlet required to make financial disclosures?

Yes

Are those disclosures visible to the public?

N/A

What is the revenue of the Media Outlet?

The 2022 calendar year revenue across donations, grants, and earned income was $124,375. But in August, 2022 we became a 501.(c)(3) and our fiscal year shifted to a July 1 - June 30 fiscal year and we haven't yet done a full fiscal tax report.

What is the ratio of the categories of revenue sources (as in question no. 46)?

Donations 45%
Corporate sponsorships 10%
Grants 33%
Earned income 12%

Is there any reason for safety and security that you have given incomplete data in this section?

No

8.2. Data collection disclosure

Where a Media Outlet processes personal data from its audiences, on its own or by engaging with third parties, that shall be disclosed. The Media Outlet shall describe what personal data is processed, by which methods and for what purpose.

Does your Media Outlet process any personal information from online visitors on its own or with third parties?

Yes

What information is processed?

Email address
First Name
Last Name

What is the purpose for gathering that information?

Audience metrics
Newsletter subscription management
Philanthropic potential

By what methods is the information processed?

Google Analytics
Manually by the online users, via a form available at https://arkvalleyvoice.com/subscribe-to-the-ark-valley-voice-newsletter/
Occasional readers surveys
Donor info is tracked for further engagement in LIttle Green Light.