JTI

The Media Outlet has been independently certified according to the JTI Programme and CWA 17493:2019.

Deloitte

Certified by

Deloitte

Date of certification

02/12/2024

Contact details

477 Collins Street
3000 Melbourne
Australia

Media Outlet Latvian Television Date of first publication 13/11/2024 Date of Latest Change 27/09/2024

13. Professionalism for Affiliations

13.1. Sponsored Content Policies

Professional journalism principles shall have clear and distinct editorial practices in distinguishing advertising and sponsored content, commercial or commissioned, from editorial content independently produced by the Media Outlet.

Do your Editorial Guidelines have specific policies for distinguishing commercial or sponsored content?

Yes

If you want to publish additional information, please provide it here.

LTV is prohibited by law to publish commercial/sponsored content.
Exceptions may be made for public service announcements such as cultural events, social announcements, announcements of public interest, messages explaining the fundamental values of the Constitution, appeals for charity and other appeals in the public interest.
These announcements are clearly separated from LTV content and their appropriateness is decided by the Broadcasting Council in accordance with PEMC guidelines and the law.

13.2. Sponsored Content Indicators

In Media Outlets, sponsored content shall be clearly identified with the words content 'sponsored by’, ‘paid by’ or other explicit and easy to understand terms. Particular care should be taken in distinguishing so called ‘native’ content (where the item is sponsored but is published or broadcast next to ordinary editorial content) from its surrounding material.

Do you publish any sponsored content?

Yes

Do your Editorial Guidelines require all sponsored content to be clearly labelled or otherwise made clear?

Yes

If you want to publish additional information, please provide it here.

All sponsored content must be clearly labelled and also cleared with PEMC.

Do your Editorial Guidelines require sponsored content to be labelled and made clearly distinguishable from your own content?

Yes

If you want to publish additional information, please provide it here.

All sponsored content must be clearly labelled and also cleared with PEMC.

13.3. Separation of News and Opinion

Editorial Guidelines shall ensure that there is a clear distinction between news content and opinion and between news content and other content provided by an external non-journalistic body by requiring labelling or an equivalent mechanism.

Do your Editorial Guidelines require a clear distinction to be made between news content and opinion content?

Yes

If you want to publish additional information, please provide it here.

The opinions published by LTV appear either in programs that are not news broadcasts but allow for opinion journalism, or on the lsm.lv portal, where opinions are distinctly separated from news and clearly labeled in a dedicated section of the portal.

Do your Editorial Guidelines require a clear distinction to be made between news content and commercial content?

Yes

If you want to publish additional information, please provide it here.

LTV is prohibited by law to publish commercial/sponsored content in news programms.
Commercial content is not hosted on LTV platforms, while sponsored content is clearly labeled and made available only within non-news content.

Do you in editorial practice or in Editorial Guidelines require a clear distinction to be made between news content and content supplied by an external non-journalistic body?

Yes

If you want to publish additional information, please provide it here.

LTV is prohibited by law to publish externaly provided content in news programms.
Socially important announcements and cultural messages are separated from LTV content and clearly labelled.
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