Media Outlet Malanka Media (Zubr NGO) Date of first publication 20/06/2024 Date of Latest Change 10/06/2024

10. Accuracy

10.1. Processes for Ensuring Accuracy

The Media Outlet shall have internal rules with a systematic editorial process to make sure that the content is accurate and the Editorial Guidelines are adhered to. This may include the verification process for the content and the role of editorial oversight.

Do you have internal rules and a systematic editorial process to ensure the accuracy of your content?

Yes

If you want to publish additional information, please provide it here.

Yes, they are stated in the Editorial Policy. When using materials from other channels, we always strive to verify the original sources. We also cite them in our publications. If a major event occurs and our competitors report on it but the original source does not, we wait for confirmation from the original source. Sometimes this means we publish the news later than others, but with one hundred percent confidence in its accuracy. This approach has often protected us from spreading fake news.

Do you have internal rules and a systematic editorial process to ensure that the Editorial Guidelines are adhered to?

Yes

If you want to publish additional information, please provide it here.

All editorial staff are familiar with the rules of the Editorial Policy. Compliance is monitored by the Editors-in-Chief and the Program Director.

Do you have a verification process for content and the role of editorial oversight?

Yes

If you want to publish additional information, please provide it here.

Yes, they are stated in the Editorial Policy. In the creation of news content for YouTube and the website, the following people are involved:
- the Program Director, Editor-in-Chief, and journalists for YouTube,
- the Editor-in-Chief and journalists for the website.
Journalists write the material, which is then reviewed by the Editor-in-Chief and the Program Director.

10.2. Process Review

There shall be a mechanism for the periodic review of the editorial processes to ensure that they are in compliance with the Editorial Guidelines and that the accountability processes are effective and being used to support them.

Do you have a mechanism for periodic review of the effectiveness of the implementation of your Editorial Guidelines in your editorial processes?

Yes

If you want to publish additional information, please provide it here.

We have a small team, so all journalists communicate with each other as well as with the Editors-in-Chief and the Program Director. All staff are familiar with the editorial rules and can review each other's work.

Is your accountability mechanism (internal or external) subject to periodic review?

Yes

10.3. Statistics and External Content

Statistics and external photographs/video/audio content should be sourced and verified.

Do your Editorial Guidelines require that statistics should be sourced and verified?

Yes

Do your Editorial Guidelines require that external photographs/video/audio content should be sourced and verified?

Yes

10.4. Identification of Journalists, Agencies

Principle and secondary authors should be identified, or if not, then recorded via publishing mechanisms, so that this information can be accessed if there is a query. This includes any news agency material subscribed to by the Media Outlet. Any details of individuals should be subject to the legal requirements of data protection and security considerations.

Are the Individual Journalists (including external sources) identified, for example through a byline, or recorded in publishing mechanism so that this information can be accessed?

N/A

Is all News Agency material used by the Media Outlet recorded and tracked?

Yes

10.5. Location Reporting

In news reporting, it should be clear to any reader or audience where a report is being written from, and if it includes location reporting. Where location reporting is constrained due to the mechanism or conditions of the facilitation this should be identified, e.g. an embed with an official army or independent travel with local militias. This may also include occasions where the reporting has been facilitated by a commercial, NGO or governmental organisation and labelling is necessary for transparency.

Is location reporting identified in your content?

Yes

Do your Editorial Guidelines ensure that any constraint on location reporting be explained in the report or in the context of its publication?

Yes

Do your Editorial Guidelines require transparency where a location report has been facilitated by an external body?

Yes

10.6. Automatically Generated Content

News content generated, wholly or partly, automatically by means of algorithmic processes (such as but not limited to text generating systems, bots or artificial intelligence) shall be clearly indicated.

Do you publish any content that is automatically generated?

10.7. Algorithmic Dissemination and Curation

A Media Outlet shall indicate its policy on the use of algorithms for news content dissemination or curation and its adherence to best practice requirements from regulatory or advisory bodies.

Do you use any algorithms for the dissemination or curation of content?

10.8. Treatment of Explicit Content

Editorial processes shall ensure the ethically appropriate treatment of violent and explicit content, of content which features children or other vulnerable people, and of live content.

Do your Editorial Guidelines ensure the ethically appropriate treatment of violent and explicit content?

Yes

Do your Editorial Guidelines ensure the ethically appropriate treatment of content which features children or other vulnerable people?

Yes

Do your Editorial Guidelines ensure the ethically appropriate handling of live content?

Yes

Back to Transparency Report main page